Acuity has been supporting businesses to streamline price tracking and bring confidence to data-led pricing decisions. Their platform delivers real-time, data-driven pricing strategies that help companies stay competitive in rapidly shifting markets. Known for precision and innovation, Acuity drives measurable results for clients across industries, from retail to logistics.
Cleaning up more than just data. The phrase confidence through clarity goes beyond just data-led pricing decisions. Acuity approached us seeking a transparent, redefined brand to resonate with high-level decision-makers in a competitive B2B environment. This required a modern visual identity that emphasised its expertise, reinforced trust, and communicated its focus on precision and performance.
What we did. Together, we developed a watchful logo design, an approachable colour palette, modern typography and integrated visual elements to reflect their expertise in analytics. We extended the new identity across their digital platforms, marketing materials, and client interfaces, delivering a cohesive and impactful brand that positions Acuity as a trusted leader in the pricing technology landscape.