Jenda is an off-premise commercial execution data platform that empowers beverage alcohol companies with same-day, outlet-level sales and marketing insights. Industry-leading suppliers and distributors use Jenda's proprietary data and platform to address out of stock product challenges, monitor and improve share of distribution, capitalise on merchandising opportunities, refine pricing strategies, and much more.
The need for a fresh, modern visual identity that captured the essence of their innovation while appealing to a broad audience of tech-savvy professionals and traditional industry stakeholders became clear. They sought a comprehensive design overhaul to position themselves as industry leaders and to differentiate the brand within a highly competitive market.
What we did. We worked closely with Jenda to craft a reimagined brand identity that encapsulates their mission. Starting with a bold wordmark logo design, we developed a cohesive visual language, including a refined colour palette and typography that balances professionalism with approachability.
We extended this new identity across their digital platforms, product interfaces, and marketing collateral, ensuring every touchpoint communicates trust and innovation. The result is a striking, future-ready brand that resonates with Jenda’s diverse audience while emphasising their role as trailblazers in alcohol inventory management.