Shalion is a global leader in eCommerce intelligence. Its unified platform combines digital shelf analytics and retail media insights, helping brands make smarter, data-driven decisions to enhance growth and online performance. Since its founding in 2019, Shalion has grown rapidly, attracting interest from investors and forming strategic partnerships to expand its global reach.
A fresh new look. While Shalion has refreshed its visual identity, its mission remains the same—to deliver transformative solutions that drive new and next-generation e-commerce decision-making. The new brand embodies these values and brings a modern, cohesive look that resonates with its innovative and collaborative approach.
What we did. To help Shalion stand out in a competitive industry, we rebranded the company with a vibrant and bold visual identity, breaking away from the traditional, muted tones often associated with tech companies. Using bright, dynamic colours reflects Shalion's energy, innovation, and forward-thinking approach.
Central to the rebrand is a minimalist spark icon designed to symbolise the power of AI-driven insights and the fresh thinking Shalion brings to eCommerce decision-making. This spark becomes a versatile and recognisable element across the brand, signifying Shalion's role in igniting smarter, faster insights for its clients.