Wayvia (formerly PriceSpider) is a commerce intelligence platform with more than 20 years of experience at the forefront of digital shopping innovation. Originally founded to help consumers compare prices online, the business evolved alongside the digital shelf to become a trusted partner for global brands, connecting shopper intent to conversion across a complex, omnichannel commerce landscape.
A name built for what comes next. After two decades of growth, innovation and a fundamental shift in focus from shoppers to brands, PriceSpider had outgrown its name.
As commerce entered a new AI-driven era defined by fragmented journeys, real-time decision-making and non-linear paths to purchase, the brand required an identity that reflected where it was heading, not where it had been. They needed a rebrand that clearly signalled their evolution into a future-facing platform built to help brands navigate, predict and convert in a world reshaped by AI.
What we did. We partnered with PriceSpider to deliver a strategic rebrand that became Wayvia, a name and identity designed to represent movement, direction and progress.
From brand positioning and naming through to visual and verbal identity, we created a confident, modern brand system that reflects Wayvia’s role as a guide through the complexity of modern commerce. The new identity brings clarity to the platform’s powerful capabilities and aligns decades of data expertise with a sharper, future-ready presence built for the age of AI-driven discovery and conversion.